Ashika Khurana's five-year tenure at The Girls Curls ? transformed the company. Since 2018, she led innovative product launches ? and promoted sustainable practices ?, aligning with the brand’s commitment to natural beauty. Her strategic leadership in sustainability initiatives and community engagement ? enhanced the brand's market presence and solidified its reputation as a leader in the ethical beauty industry ?. By 2023, her efforts helped The Girls Curls become a beacon for empowerment and environmental responsibility ?.