Blockchain enhances marketing by providing transparency and trust through immutable ledgers, improving ad targeting, reducing fraud, ensuring customer data privacy, and streamlining transactions with smart contracts, thereby increasing efficiency and lowering costs.
For more info: https://appinventiv.com/blog/blockchain-marketing/

The Rise of Blockchain in Marketing: Benefits & Challenges

Discover how the usage of blockchain in marketing enhances transparency, security, and efficiency. Learn about its benefits, use cases, and challenges in this blog.