The Global Augmented Reality (AR) and Virtual Reality (VR) market size is expected to reach USD 237.80 Billion at a steady revenue CAGR of 35% in 2028, according to the latest analysis by Emergen Research. Growing digitization, increasing investments in AR and VR markets, rising demand for AR and VR in retail and e-commerce sectors, and surge in adoption of head-mounted displays in various industries are major factors driving market revenue growth. Augmented Reality (AR) is a multisensory experience in which real-world items are improved with computer-generated perceptual information, sometimes across many sensory modalities such as visual, aural, haptic, somatosensory, and olfactory.
The report is equipped with a vivid description of the current trends of the global Augmented Reality and Virtual Reality market. It holds an unbiased perspective of the leading market players, intense competition, the major regions/countries, end-use industries, and a broad continuum of products available in this market. Therefore, the market intelligence report offers a 360° view of the global Augmented Reality and Virtual Reality industry and provides significant information pertinent to the various growth-inducing and growth-restraining factors in detail.
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Key Players operating in the industry are:
Google LLC, Apple Inc., Sony Group Corporation, Microsoft Corporation, Lenovo, EON Reality, Samsung Electronics Co., Ltd., Sixense Enterprises Inc., Seiko Epson Corporation, HTC Corporation
Radical Features of the Augmented Reality and Virtual Reality Market Report:
- The report encompasses Augmented Reality and Virtual Reality market overview along with market share, demand and supply ratio, production and consumption patterns, supply chain analysis, and other ley elements
- An in-depth analysis of the different approaches and procedures undertaken by the key players to conduct business efficiently
- Offers insights into production and manufacturing value, products and services offered in the market, and fruitful information about investment strategies
- Supply chain analysis along with technological advancements offered in the report
- The report covers extensive analysis of the trends, drivers, restraints, limitations, threats, and growth opportunities in the Augmented Reality and Virtual Reality industry
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Segmentation:
Type Outlook (Revenue, USD Billion; 2018–2028)
- Augmented Reality Type
- Hardware
- Software
- Services
- Virtual Reality Type
- Hardware
- Software
- Services
- Augmented Reality Type
Device Type Outlook (Revenue, USD Billion; 2018–2028)
- Augmented Reality Device Type
- Head-Mounted Displays (HMDs)
- Head-Up Displays (HUDs)
- Virtual Reality Device Type
- Head-Mounted Displays (HMDs)
- Gesture Control Device
- Projector and Display Wall
- Augmented Reality Device Type
Technology Outlook (Revenue, USD Billion; 2018–2028)
- Augmented Reality Technology
- Marker
- Markerless
- Virtual Reality Technology
- Non-Immersive
- Semi-Immersive
- Fully Immersive
- Augmented Reality Technology
Regional Analysis Covers:
- North America (U.S., Canada)
- Europe (U.K., Italy, Germany, France, Rest of EU)
- Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
- Latin America (Chile, Brazil, Argentina, Rest of Latin America)
- Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
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