The video game company EA Sports has reported record sales: The video game manufacturer completely surpassed everyone's expectations in the previous year. FIFA was and still is the driving force for those living in North America, particularly the FIFA Ultimate Team, which served as their primary source of revenue. Positive developments for EA Sports. According to the most recent annual financial report, FIFA 23 has already surpassed the revenues of its predecessor, FIFA 22, after only six months on the market, and is, therefore, the most successful game in the FIFA franchise.
The figures that are available to the public also show that EA Sports is making a ridiculous amount of money from in-game purchases and live service offerings, such as the sale of FIFA Points in the Ultimate Team mode.
The FIFA 23 video game has reached record levels of sales. Most Successful FIFA Of All TimeThe conclusion of the FIFA series, which is also the game that has the most success overall: Six months after its release, the revenue from FIFA 23 has already surpassed that of FIFA 22. Only in the fourth quarter of the previous year was it possible to achieve the 31% growth that was achieved overall. Although we do not have access to the precise numbers for each of the games, we have strong reason to believe that FIFA 23 is the most popular game in the United States.
These numbers are certainly beneficial to EA, especially because Battlefield 2042 was an enormous failure. In addition to FIFA, other games that are currently doing well include Star Wars Jedi: Survivor, Apex Legends, and The Sims 4.
Billion US Dollars: Earnings are Revealed by EA SportsThe company EA Sports brought in 7.4 billion US dollars in revenue in 2018, which is equivalent to 6.75 billion euros. As a result, the company achieved even greater success than it had anticipated. Cris Suh, the Chief Financial Officer, is laudatory toward the FIFA team in particular in the report:
The record live service's performance and increased engagement, particularly from our EA SPORTS FIFA franchise, drove better-than-expected net bookings during the fourth quarter, capping off a successful finish to the fiscal year. As we look to the future, our teams will continue to be disciplined in prioritizing the experience of our players while we continue to concentrate our investments on long-term expansion. It remains to be seen whether or not EA Sports will be able to maintain these numbers with their upcoming FIFA game, EA Sports FC. Both the new name and the new chapter have not been established as of yet. In addition, it is not entirely clear at this time whether or not EAFC will adopt a free-to-play business model or even one that is based on a subscription service.
The statements made by David Jackson, who is the Vice President of Brand Marketing at EA, were the deciding factor in this matter.
New Highs and Records for With The Help Of FIFA PointsHowever, the most intriguing aspect of the EA numbers has not yet been revealed. The sale of games contributes only about a quarter of EA Sports' total revenue. The remaining 75% comes from live services, such as in-game purchases such as purchasing skins in Star Wars Jedi: Survivor or FIFA Points in Ultimate Team or purchasing items from the shop in Apex Legends.
Because of these offers, EA has raked in an incredible sum of money; approximately 5.5 billion US dollars were transferred directly into the coffers of Canadians. Of course, expenses and taxes will still need to be deducted from these totals before arriving at the final amount, but in the end, there will be a healthy profit, which you and we did not entirely cause.
The development of EA Sports FC as a subscription service also makes a lot of sense.
If game sales only account for 25% of total revenue anyway, you might want to direct more of your attention toward in-game purchases in the future
For example, in FIFA 23, there are never-before-seen 500k packs that ensure the player will receive multiple TOTS players as well as high-rated cards
This bundle can be purchased for a whopping thirty euros
However, this does not deter people from investing as little as thirty euros
We were therefore not surprised to learn that EA makes a significantly greater profit from its live services than it does from the sale of games
At this point in the FIFA season, a good number of FUT players have almost certainly already spent more than one hundred euros on packs, which places them significantly above the price at which they purchased FIFA 23
Included in this total are all of the content creators and streamers, some of whom invest more than 10,000 euros in FIFA Points
It is a complex system that the North Americans have devised, and it is difficult to keep under control. The franchise is continually put in the position of defending itself against allegations of gambling, such as the proposed bill of the Australian government. It has to do with an age cap for FIFA or, more specifically, EA Sports FC. The purpose of this age restriction is to shield younger people from the potentially harmful effects of highly addictive forms of gambling, which can be found online. A more drastic step was taken by the government of Belgium quite some time ago, and as of 2018, both FIFA Points and FUT packs have been made illegal in the country.
If this pattern continues to worsen and more nations adopt EA's punitive measures, then the company's customer base and revenue will experience a precipitous decline. However, as of right this moment, EA Sports is rejoicing in the absolute record numbers that they have in their books.
