Meticulous Research®, a prominent international market research firm, released a study titled “Tabletop Sweeteners Market by Sweetener Ingredient Type (Sucralose, Stevia, Monk Fruit, Polyols, Others), Source, Form (Powder, Tablet), Packaging Format (Single-serve, Multi-serve), Distribution Channel (B2B, B2C), and Geography — Global Forecast to 2030.”

According to the latest report by Meticulous Research®, the global tabletop sweeteners market is anticipated to reach a value of $2.18 billion by 2030, with a compound annual growth rate (CAGR) of 5.9% from 2023 to 2030. Additionally, in terms of volume, the market is expected to reach 18,830.7 tons by 2030, growing at a CAGR of 4.4% throughout the forecast period. This growth is attributed to the increasing prevalence of diabetes and a growing emphasis on health and wellness. However, factors such as the high cost of tabletop sweeteners and concerns regarding their adverse health effects are impeding the market's growth.

The increasing consumer inclination towards tabletop sweeteners in developing nations is poised to generate opportunities for market expansion. Nevertheless, the lack of awareness and limited consumer adoption present significant hurdles to the growth of the market.

The tabletop sweeteners market is categorized based on several factors, including the type of sweetener ingredient (such as sucralose, stevia, saccharin, aspartame, acesulfame potassium, monk fruit, polyols like xylitol and erythritol, and other sweetener ingredients), the source (natural or artificial), form (powder, tablet, liquid, and cube), packaging format (single-serve and multi-serve including pouches & jars, dispensers, and bottles), distribution channel (business-to-business and business-to-consumer through modern groceries, convenience stores, online retail, specialty stores, and other channels), and geographical regions. The report also assesses industry competitors and provides a detailed analysis of the market on both regional and country levels.

Based on sweetener ingredient type, in 2023, the stevia segment is projected to lead the global tabletop sweeteners market. This dominance is driven by rising consumer awareness favoring natural ingredients in food products and a growing preference for clean-label, healthy, and low-sugar options.

Based on source, in 2023, the natural segment is anticipated to hold a significant portion of the global tabletop sweeteners market. This substantial market share is driven by heightened awareness of the advantages of natural ingredients, a rising demand for clean-label and sugar-free options among consumers, and the increasing use of stevia and other natural sweeteners as alternatives to sugar.

Based on form, in 2023, the powder segment is projected to hold the majority share of the global tabletop sweeteners market. This significant market share is attributed to the convenience of handling and storage, versatile applications, and improved shelf-life associated with powdered tabletop sweeteners.

Based on packaging format, in 2023, the multi-serve segment is projected to dominate the global tabletop sweeteners market. This dominance is due to the advantages associated with multi-serve tabletop sweeteners. Bulk packaging offers convenience for regular use in homes, restaurants, and cafes, reducing the frequency of replenishment.

Based on distribution channel, in 2023, the business-to-consumer segment is projected to dominate the global tabletop sweeteners market. This significant market share is credited to the increasing embrace of healthy dietary choices, the surge in online shopping habits, a preference for tailored options, convenient access, and the wide array of high-quality products available.

Based on geography, in 2023, North America is anticipated to hold the largest portion of the global tabletop sweeteners market. This considerable market share is primarily due to heightened demand for low-calorie tabletop sweeteners driven by a rising population affected by obesity and diabetes, as well as growing health and wellness awareness among consumers in the region. Additionally, the extensive presence of leading tabletop sweetener manufacturers in the area further bolsters market growth.

Key Players

The tabletop sweeteners market is characterized by a moderately competitive landscape, marked by the presence of numerous large, small, regional, and global players. Major companies in this market include Associated British Foods plc (U.K.), Ajinomoto Co., Inc. (Japan), Cristal Union (France), Hermes Sweeteners Ltd. (Switzerland), Heartland Food Products Group, LLC (U.S.), Nutrifood (Indonesia), Lightsweet Indústria e Comércio de Alimentos Ltda. (Brazil), Wisdom Natural Brands (U.S.), Saraya Co. Ltd. (Japan), Südzucker AG (Germany), Whole Earth Brands, Inc. (U.S.), and Zydus Wellness Ltd. (India).

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Key Questions Answered in the Report-

• What is the present revenue figure generated by the tabletop sweeteners market?
• What is the anticipated growth rate of demand for tabletop sweeteners over the next 5 to 7 years?
• What were the past market dimensions and growth velocity of the tabletop sweeteners market?
• What are the primary factors influencing the expansion of this market on both a global and regional scale?
• What are the key prospects available for both established participants and newcomers in the market?
• Which segments related to sweetener ingredient type, source, form, packaging format, and distribution channel have significantly attracted manufacturers' attention in recent years?
• What are the noteworthy geographic patterns observed in this market? Which regions or countries are anticipated to present substantial growth prospects for tabletop sweetener manufacturers?
• Who are the primary contenders in the tabletop sweeteners market, and what are their distinct product offerings within this industry?
• What are the latest advancements witnessed in the tabletop sweeteners market? How have these strategic developments influenced the market?

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