The global healthy snack market is growing steadily, climbing from approximately USD 89.1 billion in 2023 to an expected USD 142.6 billion by 2032, at a steady 5.5% CAGR. This growth reflects consumers’ increasing preference for snacks that are nutritious—but also convenient and tasty.

Key Takeaways

Market expansion: Rising from USD 89.1 billion (2023) to USD 142.6 billion (2032), sustaining a CAGR of 5.5% .

Top categories: In 2023, “nuts, seeds & trail mixes” led with USD 24.5 billion. By 2032, that is projected to grow to USD 41.4 billion. Meat snacks, dried fruit, and cereal/granola bars also show strong growth

Distribution channels: Hypermarkets/supermarkets dominate (~31–44% share), followed by convenience stores (~27%), specialty stores (~18%), and online retail (~14%).

Consumer demands: Convenience and portion control are key—91% of shoppers rated convenience “top priority” in 2021; 72% now prefer portion-controlled options, up from 63%

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