Have you been juggling with the thoughts and efforts of increasing your Kirana sales in India? If yes, then you’re not the only one facing this dilemma. The majority of retail store owners have the ultimate objective of attracting more and more customers and increasing sales patterns.
Certainly, the management of a grocery store is more like handling 15 balls in the air simultaneously and all of them are different. You have to be monitoring a lot of products, which are often food items, meaning that the majority of them are likely perishables.
You know the struggle of facing high shrinkage rates due to theft, long queues at the cashier area, multiple suppliers, and a hundred other issues each day. Not only can it all feel overwhelming at times but there is also the constant pressure to look for more professional expertise related to Kirana shop management.
So, you might have come across several ways to best manage your Kirana store. But here in this blog, we will take you through ways not to be done while managing the shop.
Things You Should Not Do While Managing a Kirana Shop
1. Not Paying Attention to Inventory: Detailed below are the two significant problems that arise out of poor management of inventory: The two significant problems that stem from ineffective management of inventory include: Advantages of overstocking include; Overstocking is a bad practice since it leads to wastage of resources whereby items that are perishable, they end up expiring before being sold in the market. But on the other end, if the organization understocks, the customer becomes annoyed when they cannot find the required products.
2. Fail to Service Customers: Customers play a central role in the retail store since they fund the business through purchases or may source their needs from other stores. A typical misperception often made is that inadequate attention is paid to the business’s quality of customer service. Lack of good attitude h is very counterproductive when it comes to keeping customers and erodes the reputation of your store in today’s world where everyone is using the Internet to post their complaints.
3. Fail to Promote Products: Any strategy where pricing and promotions are key success factors must be keenly watched with the view of ensuring customer loyalty. Still, deep-discount coupons or other promotion activities without a concrete pricing method can decrease the profit margins dramatically, but higher prices will repel customers away. It is crucial to ensure the right balance between what is provided in the market and analyzing the target audience, controlling prices, and presenting promotions in the context of business objectives.
4. Not Able to Manage Employees: It concerns your grocery store in terms of saying that your employees are some of your most important assets. The presentation and recruitment of employees who do not fit the general corporate and store values, and who do not meet customers’ required service delivery expectations, may lead to internal strife. A poor training exercise means inventory can be handled incorrectly, check-out processes can be mishandled or even food safety compromised which affects your store. The high turnover of employees may also lead to issues such as resistance to training and poor morale among the team members.
Some of the measures that Kirana Shop owners can take to make their shops more efficient are as follows;
- Improve store layout
The layout of your store can make a huge difference to your buyers out there relative to their shopping. Hustler measures such as the use of clear aisle marking and hard signs facilitate customer circulation and direction, hence making it easy to identify products.
Think of putting up various interest trends or seasonal promotional appearances so that the buyers might glance at different products they probably wouldn’t select if left to their instincts. Closely observe areas that attract high traffic and make sure they are attractive and well-lit because most clients will notice these strategic locations when choosing where to post products or promotions.
2. Offer better customer service
While ensuring that your store is stocked up and running more like a well-oiled machine is quite vital, the greatest point to consider is providing an attractive and satisfying customer experience. It is also advisable to train your staff in proper ways of communicating and solving problems whenever a customer contacts you.
For your customer support, teach your team to be more responsive and help when they observe a helpless customer. Customer loyalty program – a program with your customers – could be implemented as part of your POS program – will help you encourage customers to return for more purchases in your store. Ensure that they consider seeking feedback from customers in a bid to ascertain where and how changes should be made concerning the carried-out programs or the training of programs’ workers.
Conclusion
In conclusion, managing a Kirana shop in India is no longer a difficult matter. With the above tips and prevention ways, you can best manage your shop and start increasing product sales patterns. And, for availing more business information, simply download the Kirana Friends app and learn from industry professionals for free.
