A passionate entrepreneur and industry leader, Malik Sajid Hanif, the founder of THE PROME, has been creating a vibrant and inclusive community. With more than two decades of experience in the role, Malik has a strong background in social media management, strategic planning, and customer service. With a vision to foster creativity, diversity, and collaboration, Malik built THE PROME, where individuals of all ages can connect, share their interests, and engage in meaningful discussions.
The Beginning
Born and raised in Pakistan from an early age, Malik Sajid was always curious about technologies and new developments, as he saw how the technology grew from handwritten letters to Mobile messages, waiting months to get letters to get the update in seconds. Observing the change in lives from imagination to reality, played a crucial role in shaping Malik’s personality.
He attended the University of Punjab in Lahore, where he completed an MBA Degree. “During that time, I became particularly interested in gathering the people, cultures, communities, countries, businesses, brands, and products which led me to bring them on one platform where they can communicate with other people, share cultures, and get the knowledge of other communities, businesses, brands, or products. My education really solidified my passion for decreasing the gap which always restricts the people to grow and develop themselves, and I’ve been exploring it ever since,” Malik adds.
Presence of THE PROME in the UAE
“THE PROME” belongs to “PROFILE OF ME” where the basic theme is to close the gap between the communities, companies, Government sectors, and countries. A person can easily access any organization or Government sector on their own mobile or computer, which makes it easy for them. “THE PROME” aims to make a normal life of a normal person, without losing their time, money, and energy. Users can introduce themselves to the companies with a hassle-free application, uploading their bio-data on their own page, which can be managed by themselves.
Its world demands to reduce the paperwork and reach world-level companies and organizations with full information and expertise,, and PROME assures to help in reaching each part of the world without spending money for traveling or extra expenses for reaching the organizations. Advertising from home, applying and reaching any job over the world as per one's own qualifications and experiences of life is not a problem with PROME. It also helps fresh students in searching and reaching the industries that match their eligibility.
Malik adds, “We divide THE PROME into four categories: Personal, Companies, Government, and Countries. Moreover, the platform is registered in the United Kingdom with the name of THE PROME Pvt Ltd, and it is not limited to any region, and will work around the world.”
Security Level At THE PROME
Malik shares that THE PROME provides 4 ways of protection or passwords on their application or site. Firstly, the application shall use Iris (Eyes) technology to open a user's account with any mobile having a Front Camera or having a camera connected to a computer or laptop. It's the most secure technology to secure your data from any threads, or hackers.
Secondly, the account shall consist of face detection technology, so nobody can open a user's account without their knowledge.
Thirdly, they have also facilitated the Thumb option for opening one's account at any time from any phone or Thumb detecting machine connected to the user's system.
Lastly, there will be a password to log in to the application that can be used on any device.
A Visionary Leader
Leadership styles can vary across industries and cultures, but certain core qualities consistently define successful leaders. Malik believes a strong leader needs to have a clear, compelling vision for the future and the ability to translate it into actionable goals. They anticipate challenges, adapt to change, and steer their team toward long-term success.
Self-awareness, empathy, and the ability to manage relationships are critical. Leaders with high EQ inspire trust, resolve conflicts effectively, and create a positive work environment. Malik notes that successful leaders make informed decisions confidently—even under pressure—and take responsibility for outcomes, whether success or failure. They articulate ideas clearly, listen actively, and tailor their message to different audiences. Transparency and openness foster trust and alignment. Industries evolve, and setbacks happen.
“Great leaders pivot when needed, learn from failures, and maintain composure in uncertainty. Instead of micromanaging, they trust their team, delegate wisely, and foster growth by giving others ownership and opportunities. A leader’s credibility hinges on consistency, honesty, and strong moral principles. People follow those they respect. The best leaders energize their teams—through passion, recognition, and a shared sense of purpose—driving higher engagement and performance. They stay curious, seek feedback, and invest in self-improvement, setting an example for lifelong growth. While people matter most, successful leaders balance empathy with a focus on execution and measurable outcomes,” he even mentions.
Switching to the Digital Revolution
Social media platforms have rapidly evolved by adapting to the digital evolution and tech-driven innovations to stay relevant, enhance user engagement, and leverage new opportunities. By embracing AI and Machine Learning, the platforms have shifted to this revolution. At THE PROME, Malik uses AR for interactive filters and branded ads, while investing in Horizon Worlds for immersive social experiences. The platform has also adopted short videos and e-commerce with live streaming. Moreover, the platform has introduced NFT profile pictures, avatar NFTs, and the use of blockchain for user-controlled data.
“For privacy, our Messenger prioritizes secure messaging, GDPR compliance, and user-controlled data settings. For enhanced social commerce, we have online Shops, Buyable Pins, direct purchases, and even AI-driven influencer-brand matching. We have also facilitated multi-platform logins to work across apps and devices. Our Social media platform continuously adapts by integrating AI, AR/VR, blockchain, e-commerce, and privacy-focused tech to enhance user experience, monetization, and security. The future may include deeper AI-generated content, metaverse integration, and decentralized networks reshaping digital interactions,” Malik mentions.
Advice For Aspiring Beginners
Addressing the newcomers to the social networking field, Malik shares, “Be it social media marketing, content creation, or even platform development, follow industry leaders, influencers, and brands in your niche. Study how they post, engage, and grow. Tools like Social Blade or Not Just Analytics can help analyze growth patterns.
Choose a specific niche and focus on 1–2 platforms to master first. Also, understand what metrics matter: reach, engagement rate, follower growth, or click-through rate.
Moreover, use platform tools like Insights, Business Suite, or Analytics to track your progress and adjust your strategy. And don't run behind becoming perfect — just be real, as authenticity builds trust and community. Remember, consistency beats everything, so post consistently, even if it’s not going viral.
Additionally, to build meaningful connections online, engage actively by commenting, replying, liking, and reaching out via DM. Social networking is a two-way street that requires interaction, not just posting. Stay updated on the latest trends and best practices to adapt to algorithm changes and new features. Be thoughtful about your digital footprint, protect your online presence, and collaborate with others in your space. Don't be shy to reach out to like-minded people in the industry – genuine interest and collaboration can lead to exposure and growth.”
Follow Malik Sajid on LinkedIn.
Find THE PROME on their website https://www.theprome.com
