United States Olive Oil Market Overview
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Growth Rate: 11.31% (2024-2032)
The U.S. olive oil market is expanding rapidly, driven by increasing consumer awareness of health benefits and the growing focus on Mediterranean cuisine. This growth is fueled by advancements in production techniques and the rising demand for premium and specialty olive oils. According to the latest report by IMARC Group, the United States olive oil market size is projected to grow at a CAGR of 11.31% from 2024 to 2032.
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United States Olive Oil Industry Trends and Drivers:
Key trends shaping the United States olive oil market include technological advancements in production and packaging. Producers are increasingly adopting innovative harvesting and extraction techniques to improve the quality and shelf life of their products. Furthermore, eco-friendly packaging and transparency in product labeling are becoming more important as consumers demand to know the origins and production processes of the olive oil they purchase.
Moreover, the growing demand for gourmet and artisanal olive oils are influencing the market growth. Consumers are seeking unique, high-quality olive oils that offer distinctive flavors and experiences. This trend has encouraged the rise of boutique olive oil producers, who cater to niche markets by offering premium and region-specific products. Furthermore, the U.S. olive oil market is poised for continued growth, supported by increasing health awareness, sustainability trends, and the evolving preferences of a diverse consumer base.
The United States olive oil market is primarily driven by shifting consumer preferences and increasing awareness about the health benefits associated with olive oil consumption. Additionally, with more consumers prioritizing healthy and natural food products, the demand for olive oil is contributing to the market growth. This trend is particularly evident in urban areas, where the population is more health-conscious and willing to invest in premium food products. Olive oil, particularly extra virgin olive oil, is seen as a healthier alternative to traditional cooking oils, contributing to its growing popularity in U.S. households. Moreover, the U.S. market is benefiting from an increase in Mediterranean-inspired diets, which heavily feature olive oil. The rising popularity of these diets, such as the Mediterranean and ketogenic diets, has led to higher demand for quality olive oil products.
Along with this, retailers and food service providers have responded by expanding their olive oil offerings, making it more accessible across the country. Apart from this, the market is also witnessing a growing interest in organic and sustainably produced olive oil, and consumers are becoming more environmentally conscious, seeking products that are responsibly sourced and produced. Furthermore, this led to a rise in organic olive oil production, appealing to consumers who prioritize sustainability.
United States Olive Oil Market Forecast & Segmentation:
The report has segmented the market into the following categories:
Type Insights:
- Virgin Olive Oil
- Refined Olive Oil
- Extra Virgin Olive Oil
- Olive Pomace Oil
- Others
Distribution Channel Insights:
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Stores
- Others
Application Insights:
- Food and Beverage
- Pharmaceuticals
- Cosmetics
- Others
Regional Insights:
- Northeast
- Midwest
- South
- West
Competitive Landscape: The competitive landscape of the industry has also been examined along with the profiles of the key players.
- Cargill Incorporated
- Deoleo S.A.
- Gallo Worldwide
- Grupo Ybarra Alimentación S.L.
- Sovena
Key highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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United States Olive Oil Market News:
- May 2024: Neolea, a modern Mediterranean product manufacturer, launched its extra virgin olive oil in sustainable aluminum can packaging in the United States. The cans include a reusable 'Fresh Cap' that is intended to preserve the olive oil's purity, freshness, and flavor.
- January 2024: Starbucks launched a line of Oleato beverages that combine extra virgin olive oil from the Partanna brand with Starbucks coffee in shops around the United States.
- May 2023: Deoleo, an olive oil company, launched new SKUs of the Bertolli and Carapelli extra virgin olive oil brands in the United States.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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