We have already written about how the YouTube algorithm works and what affects the selection of the best and most relevant videos for viewing. Imagine a blind person tasked with categorizing content from best to worst. Sound difficult? SEO affects which site will rank first in Google search. Likewise, YouTube has its own ways of generating a list of the best and most relevant videos.
1. Use descriptive titles with more keywords to get more views on YouTube
It is very important that you learn at least the basics of YouTube marketing and that way you will immediately make a difference in the number of views. Keywords help users of the YouTube platform find the content they are looking for more easily. It is very important which keywords you choose for the video you upload.
A well-thought-out name will ensure a sufficient amount of relevant keywords. By doing so, you will help the YouTube algorithm to sort relevant content and to attract and inform users about it. Well-chosen keywords can easily get you into YouTube trending.
To get keyword ideas, you can use some of the basic SEO methods. Tools like Google keyword planner or any other keyword search engine are essential for success. If you don't want or don't have time to deal with these things, delegate this part of the work to a professional. It is better not to do any SEO than to do it to your own detriment.
2. Create a meaningful and high-quality video description
In the description of the video, keywords are also of great importance. The description of the video, or as it is also called, the description, is a space used to better convey the idea of the video to the viewers. It is also there to provide additional information as well as to inform search engines what the video is about.
If you engage in writing high-quality descriptions under the videos that you market to your audience, you will immediately notice a CTR (click-through-rate) and therefore an increase in the number of views. It is very logical. If you make it easy for your audience and search engines to understand what the video is about, they will know what to expect in the video. Therefore, the number of clicks will increase.
3. Use tags to get more views on YouTube
YouTube video tags also help the algorithm understand what the video is about and what users will see when they click on the video. The use of tags, along with descriptions and titles, should reflect the essence of the video. The emphasis is on short-tail SEO, that is, on positioning for shorter keywords. If you need help, as we mentioned above - use one of the keyword planners.
4. Optimize the main video image (thumbnail)
A thumbnail, basically an image that visually represents a video before it's clicked, can do wonders when it comes to increasing views on YouTube. Whether it's organic search, suggested videos from the side or appearing on one of the social networks - this always works.
Be sure to use high-quality images, if you print text, try to make it visible and legible. Use eye-catching colors, but don't overdo it. Learn from the example of the most famous domestic and foreign Youtubers. Remember that it is the view that will determine to the greatest extent whether someone will click on your video or not.
5. Use YouTube cards to get more views on YouTube
The tab option on YouTube is something you should not miss if you want to get users to continue watching videos from your channel. This option allows you to promote your other content through your video. You can create cards that are used to:
- promoting your other videos
- engaging viewers to subscribe to the channel
- donations for humanitarian purposes
- sending the audience to the site
- engaging viewers to participate in a survey and the like
To increase your YouTube views, you should use tabs. This way you can encourage viewers to visit your least viewed clips and subscribe to your channel. Track user behavior with analytics to determine when viewers most often stop watching your video. Insert the cards right in front of those spots to ensure that as many viewers as possible see them.
YouTube analytics, which show user behavior, give you insight into a lot of useful data. If you regularly interpret and use this data wisely, the number of views will surely increase.
6. Create final renderings
End screens or end views are used to encourage viewers to interact with your other content after watching a clip. It's an opportunity to share some more useful information with viewers who enjoy your content. On that occasion, you can direct them to a video, which is closely related to the topic they just watched, and the like.
Whether you're working on getting more subscribers or recommending one of your other videos, the result can only be positive. Any properly invested effort leads to an increase in the number of YouTube views.
To add end screens, go to the Video Manager. Click EDIT, on the video you want to add an end screen to, then END SCREENS & ANNOTATIONS. From there you will be able to add additional functionality.
End screens are a great way to promote your content, before YouTube's algorithm "feeds in" someone else's content as a suggestion. It's an opportunity to keep users on your channel and should never be ignored.
7. Use autoplay for embedded clips
Autoplay enables automatic video playback, without the user clicking on it. This option has both good and bad sides, because if you enable it, you should know that many users find it irritating. If some clips are closely related or are from several episodes, then it is a great idea to enable automatic playback. However, try not to overdo this option.
8. Create playlists
Create playlists for closely related clips, so viewers can easily follow the whole topic. In this way, you will surely reduce the outflow of users from your channel. After the first video ends, subsequent clips will automatically play in sequence. This will surely ensure more views for each video viewed, as the user has to exit the player to stop the continuations.
You can create lists and post them to a channel, or just create them for social sharing purposes. Whatever you decide, it's useful to make them, because they certainly ensure more views than if the clips are off the list.
Make sure you group them together meaningfully and that increasing views isn't the only reason you're doing it. Think about how you will make it easier for the viewer and what you would like to see after one of your clips. Put yourself in the role of a spectator. Lists are very useful for singers, if they want to group songs by albums.
9. Share links on your social networks
Cross respect on different platforms can be extremely useful, if done in moderation. This is especially effective for YouTube videos, as it is one of the most effective ways to drive traffic. You can reach your entire target group if you share the link on your social media accounts. You can share the link as a new post, put it in your profile description (bio) or just run a paid advertisement.
It's important to know that by driving traffic from social media to YouTube, you're doing yourself a favor. This happens because the algorithm registers that YOU are the reason why users come to the YouTube platform and will reward you for that . The algorithm will pay off by getting you a better placement on the platform and placing you more in suggested clips.
10. Quick solutions
If you don't have time to waste, there are more effective ways to increase views on YouTube. What gives the fastest results is professional campaign management and buying YouTube views.
Be patient and work regularly
Getting big views on YouTube takes time and dedication. YouTube is a large and demanding platform, so you need to upload quality content and manage your performance on it professionally. Once you get an active channel subscriber base, they will do their own magic when it comes to views.
