Market Overview

The global Guava Puree Market size was valued at USD 256 million in 2021. It is projected to grow at a CAGR of 5.2% from 2022 to 2030. Guava puree is processed into pulp and preserved for longer shelf life. Key factors driving demand are the growing use of guava in beverages, desserts, baby food, sauces, and ice creams due to its sweet taste and health benefits. Rising consumer preference for natural ingredients is also fueling adoption.

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Regional Snapshot 

Asia Pacific accounted for the largest revenue share of over 38% in 2021 owing to high production and consumption in India, Pakistan, Thailand, and China. Europe and North America are key importers due to the large migrant population consuming ethnic cuisine. Rising inclination towards functional drinks in these regions will support product demand. Latin America is anticipated to expand at a CAGR of 4.9% from 2022 to 2030 led by Brazil, Mexico, and Colombia where guavas are abundantly cultivated. The Middle East Africa market is projected to progress steadily owing to increasing adoption in processed baby foods and beverages.

Drivers

Key factors driving the guava puree market are:

• Growing adoption in functional beverages and baby foods owing to nutritional content
• Rising consumer preference for natural ingredients in food products
• Increasing utilization in bakery and confectionery items like cakes and desserts
• High demand from the dairy sector for the development of yogurt, ice cream, and smoothies
• Advancements in food processing and preservation techniques allowing longer storage

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Opportunities and Challenges

Key opportunities in the guava puree market include:

• Growing consumption of convenience food globally
• Rising demand from natural and organic cosmetics sector
• Strong exports prospects to untapped markets in Europe and North America Key restraints in the market are:
• Limited production owing to high susceptibility of guavas to climatic changes
• Lack of organized supply chain and logistics infrastructure in key markets
• High competition from cheaper alternatives like mango and apple purees
• Vulnerability of guavas to various diseases affecting production

Conclusion

Driven by rising health consciousness and demand for functional food, the global guava puree market is slated to witness steady growth over the forecast period. Key players are investing in RD activities to develop innovative food solutions while adoption of smart packaging to increase shelf life presents lucrative opportunities. However, difficult climatic conditions, supply chain bottlenecks in developing countries, and availability of substitutes continue to pose challenges restricting faster growth. Overall, as consumer preference for natural ingredients rises, guava puree is well positioned to expand its market through untapped applications.

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