Saudi Arabia Quick Service Restaurants Market Overview

Market Size in 2024 : USD 8.7 Billion

Market Size in 2033: USD 19.6 Billion

Market Growth Rate 2025-2033: 8.4%

According to IMARC Group's latest research publication,"Saudi Arabia Quick Service Restaurants Market Size, Share, Trends and Forecast by Cuisine, Outlet, Location, and Region, 2025-2033", The Saudi Arabia quick service restaurants market size reached USD 8.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 19.6 Billion by 2033, exhibiting a growth rate (CAGR) of 8.4% during 2025-2033.

How AI is Reshaping the Future of Saudi Arabia Quick Service Restaurants Market

• AI-driven drive-thru systems in Saudi Arabia are reducing wait times by up to 30%, significantly boosting quick service restaurant efficiency and customer satisfaction in busy cities like Riyadh.
• Saudi Vision 2030’s push for digital transformation supports AI adoption in QSRs, encouraging tech-enhanced ordering, payment, and personalized recommendations to elevate dining experiences.
• AI-powered POS systems offer dynamic menu recommendations and sales forecasting, helping Saudi QSRs optimize inventory and staffing while integrating smoothly with popular delivery apps for seamless orders.
• Saudi Food and Drug Authority regulations now require calorie and ingredient labeling, pushing QSRs to use AI-enabled digital menus and self-service kiosks that improve accuracy and streamline customer choices.
• Leading tech companies like FAMA Technologies and SodaClick are pioneering AI solutions in Saudi Arabia’s quick service market, automating order accuracy, enhancing upselling, and reducing operational costs.
• through automated identity verification.

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Saudi Arabia Quick Service Restaurants Market Trends & Drivers:

Saudi Arabia’s young, tech-savvy population is fueling the quick service restaurant (QSR) market, with 71% of citizens under 35 craving fast, trendy meals. Vision 2030’s tourism push, attracting 4.2 million visitors, boosts demand at chains like Al Baik, which expanded to 150 outlets. Mobile ordering apps, used by 72.8% of smartphone owners, drive convenience, with platforms like HungerStation reporting a 30% sales surge. Local brands like Maestro Pizza, with 170 stores, blend Saudi flavors with global styles, catering to a youthful crowd seeking variety and speed.

Health-conscious dining is reshaping Saudi Arabia’s QSR market as consumers demand lighter, nutrient-packed options. Vision 2030’s health initiatives encourage chains like KFC, with 220 outlets, to offer grilled items and salads, boosting sales by 15%. Vegan and low-calorie dishes now make up 10% of menus at brands like Subway. The Saudi Food and Drug Authority’s strict guidelines push operators to prioritize fresh ingredients. Online platforms like Talabat see 25% of orders for healthier meals, reflecting a cultural shift among millennials, who form 60% of the population, toward balanced eating without sacrificing speed.

Digital transformation is supercharging Saudi Arabia’s QSR market, with technology streamlining operations and enhancing customer experiences. Alshaya Group’s facility produces 60,000 baked goods daily for 400 Starbucks stores, ensuring consistency. Self-service kiosks and AI-driven ordering cut wait times by 20% at McDonald’s 214 locations. Digital payments, used in 70% of retail transactions, power platforms like Uber Eats, boosting delivery sales by 35%. Vision 2030’s tech investments, including USD 15.5 million for Epik Foods’ digital-first brands, drive innovation, making QSRs more efficient and appealing to busy, urban Saudis.

Saudi Arabia Quick Service Restaurants Industry Segmentation:

The report has segmented the market into the following categories:

Cuisine Insights:

• Bakeries
• Burger
• Ice Cream
• Meat-based Cuisines
• Pizza
• Others

Outlet Insights:

• Chained Outlets
• Independent Outlets

Location Insights:

• Leisure
• Lodging
• Retail
• Standalone
• Travel

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Recent News and Developments in Saudi Arabia Quick Service Restaurants Market

• 2025: Saudi Arabia's QSR industry sees rapid adoption of cloud kitchens, digital menus, and self-service kiosks, enhancing convenience and streamlining operations, especially in cities like Riyadh and Jeddah. Contactless payments and QR code-based ordering are increasingly widespread among tech-savvy consumers.
• 2025: The Alshaya Group inaugurated a state-of-the-art production plant capable of producing 60,000 baked goods daily to supply 400+ Starbucks stores nationwide, exemplifying a shift toward centralized food manufacturing to optimize food quality and operational efficiency in QSRs.
• 2025: Saudi QSR chains are innovating with personalized CRM systems that tailor marketing and menu recommendations based on prior orders, while also focusing on social media-driven engagement to attract younger customers seeking unique and 'Instagrammable' dining experiences.

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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