Overview of the Saudi Arabia MICE Industry:
Saudi Arabia MICE Market size was valued at around USD 2.6 billion in 2024 and is projected to reach USD 4.6 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 11% during the forecast period, i.e., 2025-30. In recent years, the government has been making continuous efforts to diversify its economy which is a major driving factor for the Saudi Arabia MICE Market.
This report offers an in-depth analysis of the key drivers, challenges, competitive landscape, and future outlook — helping businesses, investors, and stakeholders make informed decisions.
Market Size & Forecast (2025–2030)
- Base Year: 2024
- Forecast Period: 2025-30
- Estimated CAGR (2025-30): 11%
Key Market Driver (What’s Driving Saudi Arabia MICE Market Sector Growth?)
Growing Number of Sports Events Driving Market Growth – The focus is continuously growing on hosting the important national and international athletics & sporting events by the government, playing an important role in the growing MICE market of the country. The country has already shown its strength in the global sports stage by hosting events like; Formula E, WWE Super Showdown, Dakar Rally, and the Saudi Pro-Golf Championship. The crowd attracted by these events is quite large and diverse combining athletes, audiences, media, and sponsors. It creates a huge demand for transportation, hospitality, and event management services. The continuous influx of national and international visitors, sponsors, etc. also led by the tradeshows, conferences, and exhibitions that help in directly uplifting the MICE industry.
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Top Companies in the Saudi Arabia MICE Market
Here’s a snapshot of key players leading innovation and market share:
- Sela
- 360 Live
- Masaahaat
- Enso Arabia
- Benchmark
- HEIGHTS Company
- DICE Marketing and Advertising
- The Gathering KSA
- Eye of Riyadh
- LuxuryKSA
The market is highly fragmented, with a mix of and regional players competing for market share. To Learn More About the Trends Impacting the Future of Top 10 Companies in Premium Saudi Arabia MICE Market
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Saudi Arabia MICE Market Segmentation Analysis
- By Event Type
- Meetings - Market Size & Forecast 2020-2030, USD Million
- Incentives- Market Size & Forecast 2020-2030, USD Million
- Conferences- Market Size & Forecast 2020-2030, USD Million
- Exhibitions- Market Size & Forecast 2020-2030, USD Million
-By Source of Revenue
- Tickets & Registration Fees- Market Size & Forecast 2020-2030, USD Million
- Accommodation- Market Size & Forecast 2020-2030, USD Million
- Food & Beverage- Market Size & Forecast 2020-2030, USD Million
- Advertising- Market Size & Forecast 2020-2030, USD Million
- Exhibit Space Rental- Market Size & Forecast 2020-2030, USD Million
- Sponsorships- Market Size & Forecast 2020-2030, USD Million
- Transportation- Market Size & Forecast 2020-2030, USD Million
- Others- Market Size & Forecast 2020-2030, USD Million
-By Industry
- Pharmaceuticals & Healthcare- Market Size & Forecast 2020-2030, USD Million
- IT & Telecom- Market Size & Forecast 2020-2030, USD Million
- Banking, Financial Services & Insurance- Market Size & Forecast 2020-2030, USD Million
- Automotive- Market Size & Forecast 2020-2030, USD Million
- Building & Construction- Market Size & Forecast 2020-2030, USD Million
- Energy & Utilities- Market Size & Forecast 2020-2030, USD Million
- FMCG & Food Industry - Market Size & Forecast 2020-2030, USD Million
- Chemicals & Water - Market Size & Forecast 2020-2030, USD Million
- Aviation - Market Size & Forecast 2020-2030, USD Million
- Others - Market Size & Forecast 2020-2030, USD Million
Geographical Analysis
-By Region
- Central
- South
- East
- West
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Methodology Behind the Report
This research combines qualitative and quantitative methods, including:
- Expert interviews
- Proprietary forecasting models
- Financial and trade databases
- Government and institutional data
Forecasts are validated using top-down and bottom-up approaches to ensure accuracy and reliability.
Frequently Asked Questions About the Saudi Arabia MICE Market
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