Egypt Beauty and Personal Care Market Outlook: Trends, Value, and Company Profiles

Egypt Beauty and Personal Care Market Projected to Expand at 15% CAGR Through 2030

Egypt’s Beauty and Personal Care Market size is valued at nearly USD 1327.86 Million in 2024 & is predicted to reach about USD 3175.53 Million by 2030. Along with this, the market is also estimated to grow at a CAGR of around 15% during the forecast period, i.e., 2025-30. In Egypt, the young generation has always been an active consumer of personal care and beauty products due to the aspiration to look good and presentable. The millennials have always been active consumers of personal care and beauty products due to the aspiration to look good and presentable and this has increased the adoption of beauty and personal care products in the nation over the past years.

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Strategic Takeaways from the Report:

Market Sizing and Forecasting
Regulatory and Policy Influence
Competitive Trends and M&A Activity
Innovation Drivers and Disruptive Technologies
Investment Hotspots and Emerging Niches
Geographical Dynamics and Trade Flows

Egypt Beauty and Personal Care Market Segment Overview & Classification

This market is categorized to offer targeted insights across various operational and consumer-related verticals.

Segment List:

By Type

Personal care
- Hair Care
  - Shampoo
  - Conditioners
  - Hair Oils
  - Hair Styling Products
- Skin Care
  - Facial Skin Care Products
  - Body Skin Care Products
  - Lip Care products
- Sun Care
- Bath and Shower
  - Shower gels
  - Soaps
  - Others
- Oral Care
  - Rinses and Mouthwash
  - Toothpaste
  - Toothbrushes
- Deodorants, Perfumes, and Antiperspirants
- Men’s Grooming Products
- Baby Care Products
Cosmetic products
- Facial Make-up Products
- Eye Make-up Products
- Lip and Nail Make-up Products
- Hair styling and Colouring products

Of them all, the skincare & sun care products in the personal care segment are expected to witness significantly growing demand during the forecast period. Egypt has a hot climate due to the presence of a vast desert however, the areas where the major population resides are near to Nile river delta. The proximity to the Nile Delta and the coast makes these areas exceptionally humid. Extreme heat and humidity cause intense damage to the skin and to prevent this the use of skin and sun care products is essential.

By Distribution Channel

Speciality Stores
- Cosmetic Store
- Drug Store
Large & Small Retail Stores
- Hypermarkets & Supermarkets
- Departmental Stores
- Others
E- Commerce Platforms

The growth of e-commerce platforms is expected to boost the sales of beauty and personal care products in the country in the coming years. The Egyptian government’s programs and initiative to stimulate the e-commerce sector has led to the growth of online purchasing habits of the Egyptians, which further has resulted in the substantial sale of beauty and personal care products online. A considerably better road network and increased investment in transport and telecoms infrastructure have helped shopping online easier due to which preference for e-commerce platforms has further increased in the country.

By Region

East
West
South
Central.

These divisions help clarify demand patterns and expected shifts.

Market Opportunities

Increasing Number of Newborns to Boost the Demand for Baby Care Products - The population of Egypt has risen to 104 million in 2022, and the number of newborn babies is increasing each year in the country. The increase in the number of newborns is increasing the demand for baby care products like mild shampoos, soaps, powders, etc. social media penetration, coupled with parents' urge to provide their babies with the utmost care, is driving the demand for baby care products, and with the increasing number of newborns, a huge opportunity has surfaced for the beauty & personal care product manufacturers in the country.

Egypt Beauty and Personal Care Market Competitive Snapshot from 2025-2030

The report highlights established and emerging players in the global Egypt Beauty and Personal Care Market, evaluating their strengths, challenges, and potential for innovation.

Key Competitors Include:

Marico Ltd
Procter & Gamble Company
Uniliver PLC
Henkel PDC Egypt SAE
L’Oréal Group
Avon Inc
Kao Corporation
Ori Flame Cosmetic S.A.
Revlon Inc.
The Estee Lauder Companies Inc.
Others.

Their activities include partnerships, product launches, and geographic expansions.

Egypt Beauty and Personal Care Industry Market Driver

Rising Grooming Habits Among Egyptian Men to Support the Market Growth - The personal hygiene routines of Egyptians have promoted the sales of beauty and personal care products, especially soaps, deodorants, and perfumes. The evolution of the grooming habits of men has driven the Egypt Beauty and Personal Care Market over the years. Egyptian men are very particular about trimming, shortening, and shaping their beards and as a result, the use of beard oils, shaving creams, and after-shave lotions were considerably high.

Frequently Asked Questions (FAQs):

What industries are most impacted by this market?
How is technology reshaping operations and offerings?
Which competitors dominate the landscape?
What risks could disrupt market expansion?
How should businesses respond to demand fluctuations?

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